Longer Reads - Influencers
- ‘Wang hong’ culture booms in China as more young people dream of becoming influencers
- The skincare industry’s secret weapon? Kids on TikTok
- If even Marie Kondo can surrender, can we trust any modern day gurus offering life-changing magic?
- ‘Would they harass my clients or my family today?’: Victims of cancel culture in S’pore speak out
- ‘Money-making’ tools? Growing calls to protect underage influencers in China
- Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions
- Should we buy into virtual influencers?
- China’s online influencers under scrutiny after fake story sparks public outrage
- That cool influencer is actually a glamorised salesman
- Influencing can be a high-earning career. Why don't we take it seriously?
- Eyebrow pencil and socks gaffes: Pitfalls await, but Chinese live streamers raring to go